Product Roadmap
Purchase large quantities (50 kg bags) of organic rice from trusted local Indian farmers. Ensure quality control measures are in place to maintain the highest standards of organic produce.
Arrange for the export of the bulk rice to Canada. Ensure all necessary export documentation and compliance with Canadian import regulations. Select reliable shipping partners to guarantee timely and safe delivery.
Store the bulk rice in secure, climate-controlled mills upon arrival in Canada. Implement inventory management systems to track the rice throughout the storage period.
Repackage the rice from bulk quantities into consumer-friendly sizes of 1 kg and 5 kg bags. Design and print attractive, informative packaging that highlights the product's benefits and origins. Ensure packaging meets all regulatory requirements for food products in Canada.
Distribute the packaged rice to retail centers across Canada. Partner with grocery stores, health food shops, and online retailers to ensure wide availability. Utilize efficient distribution networks to maintain product freshness and availability.
Launch marketing campaigns to raise awareness about the benefits of organic rice. Promote through various channels, including social media, in-store promotions, and partnerships with health and wellness influencers. Monitor sales performance and gather customer feedback to continuously improve the product offering.